Get In Front of the Customers Who Are Ready to Buy — Right Now
SEO builds long-term foundation. Google & Meta Ads fill your pipeline today...
Google Ads and Meta Ads are managed end-to-end so your budget is spent on the clicks that actually convert. Every pound of your ad budget is a commitment. It deserves to be managed carefully, strategically, and with one goal in mind: returning more than it costs.
Google Ads and Meta Ads are managed end-to-end so your budget is spent on the clicks that actually convert. Every pound of your ad budget is a commitment. It deserves to be managed carefully, strategically, and with one goal in mind: returning more than it costs.
Wasting Money on Ads That Don't Work Is More Common Than You Think
Running paid ads sounds simple. You set a budget, write an ad, and wait for the leads to roll in. That’s the theory. The reality for most small businesses is very different.
Money disappears. Clicks happen, but nobody converts. The phone stays quiet. And by the end of the month, hundreds — sometimes thousands — of pounds have been spent with nothing concrete to show for it.
This happens for the same reasons, over and over. The wrong keywords are targeted. Ads are shown to audiences who will never buy. Landing pages aren’t built to convert. Bid strategies are left on default. Budgets are burned on irrelevant searches because negative keywords were never added.
The real cost of poorly managed paid ads isn’t just the wasted budget. It’s the leads your competitors are capturing while your campaigns underperform. Every day a campaign runs inefficiently is a day of lost revenue.
Paid ads done properly are one of the fastest ways to generate enquiries and sales for a small business. But only when they’re built strategically and managed actively.
Paid Ads Explained Simply. No Jargon. No Confusion.
PPC stands for Pay-Per-Click advertising. In plain terms, it means your business pays only when someone clicks your ad. You set a budget, choose your targeting, and your ads appear in front of people actively searching for what you offer or browsing the platforms where your ideal customers spend time.
The two main platforms for small businesses are Google Ads and Meta Ads. Here’s the difference.
Google Ads
Your business appears at the top of Google when someone searches for your service. These are high-intent buyers who are actively looking for what you offer right now. Google Search Ads, Display Ads, and Local Services Ads all fall under this umbrella.
Meta Ads (Facebook & Instagram)
Your business is shown to precisely targeted audiences on Facebook and Instagram based on their demographics, interests, and behaviours. Meta Ads are ideal for building brand awareness, retargeting past website visitors, and reaching new audiences who match your ideal customer profile.
Google & Meta Ads Services We Offer
Every Google & Meta Ads Service Your Business Needs to Grow
A scattered approach to paid advertising wastes budget. That’s why every campaign is built as part of a joined-up strategy, with each channel working together to deliver the best possible return on your ad spend.
Google Search Ads
Your business appears at the very top of Google when potential customers search for your service. Campaigns are built with tightly themed ad groups, keyword-matched copy, and conversion-optimised landing pages to maximise every click.
Google Local Services Ads
Appear at the very top of Google Search for local service queries — above regular paid ads. A Google Guaranteed badge is included, which builds instant trust with local customers. Ideal for trades, professional services, and local businesses.
Meta Ads (Facebook & Instagram)
Reach precisely targeted audiences based on demographics, interests, location, and behaviours. Meta Ads are used for lead generation campaigns, brand awareness, offer promotions, and retargeting visitors who've already shown interest in your business.
Google Display & Retargeting Ads
Stay in front of people who have already visited your website as they browse the web. Retargeting campaigns are one of the highest-converting paid ads tactics available — reminding warm prospects to come back and convert.
Landing Page Creation
Sending paid traffic to your homepage is a common mistake. Dedicated, conversion-optimised landing pages are created for every campaign so clicks have the best possible chance of converting into enquiries and sales.
Campaign Auditing
Already running ads but not happy with the results? An in-depth audit of your existing Google Ads or Meta Ads account is available. Wasted spend is identified, quick wins are highlighted, and a clear improvement plan is produced.
Our Google & Meta Ads Process
A Clear, Proven PPC Process That Protects Your Budget and Grows Your Business
There’s no set-and-forget approach here. Every pound of your ad budget is actively managed and continuously optimised. Here’s exactly what happens at every stage.
Why Choose Anchor for Google & Meta Ads
What Makes Anchor's PPC Management Different
The paid ads market is crowded with agencies that overpromise and underdeliver. Here’s what actually sets Anchor apart and why small businesses across the UK trust their ad budgets to us.
Your Budget, Managed Carefully
Every campaign is managed with the same care and attention that would be applied to spending personal money. Campaigns are not left running when they're underperforming. Every pound of your ad spend is actively managed and continuously optimised.
Strategy Before Setup
Most PPC agencies will take your brief and set up a campaign within 24 hours. At Anchor, the process starts with research - your customers, your competitors, your margins, and your goals. Only then are campaigns built.
Full Funnel Thinking
Paid ads don't exist in isolation. They're part of a complete customer acquisition system. The website, landing pages, lead follow-up, and conversion strategy are all considered when planning a campaign.
Transparent Reporting, Always
Vanity metrics are never used. Every report shows real business results: leads generated, cost per lead, conversion rates, and return on ad spend. You'll always understand exactly how your budget is performing and what's being done to improve it.
Google & Meta Ads Packages and Pricing
Clear Packages. No Long Contracts. Real Results.
Every business starts from a different place. That’s why three Google & Meta Ads packages have been designed to match your goals and ad budget. All packages are delivered on a rolling monthly basis with no long-term lock-in.
Starter Ads
New advertisers and sole traders testing paid ads for the first time.
£200/per month
- 1 platform (Google Ads OR Meta Ads)
- Up to 2 campaigns
- Keyword research or audience build
- Ad copywriting (up to 4 ads)
- Basic conversion tracking setup
- Google Analytics monitoring
- Monthly performance report
- Recommended ad spend: £300–£500/month
Growth Ads
Established small businesses ready to grow leads and sales consistently.
£449/per month
- 2 platforms (Google Ads AND Meta Ads)
- Up to 5 campaigns
- Full keyword research and audience build
- Competitor ad analysis
- Ad copywriting (up to 10 ads)
- A/B testing for ad variations
- Dedicated landing page (1 page)
- Full conversion tracking (calls, forms, clicks)
- Google Tag Manager setup
- Monthly strategy call and detailed report
- Recommended ad spend: £500–£1,500/month
Authority Ads
Ambitious businesses wanting to dominate local search and scale revenue.
£700/per month
- Google Ads + Meta Ads + Display/Retargeting
- Unlimited campaigns
- Advanced keyword strategy and bid management
- Full competitor intelligence and tracking
- Ad copywriting (unlimited variations)
- Continuous A/B testing
- Up to 3 dedicated landing pages
- Full funnel conversion tracking
- Google Local Services Ads setup
- Retargeting audience setup and management
- AI-powered audience targeting
- Priority support (7 days a week)
- Recommended ad spend: £1,500+/month
All Packages Include
No long-term contracts. Month-to-month billing. Cancel anytime. Transparent reporting with real metrics. Direct access to the founder. Seven-day-a-week support availability.
Portfolio / Case Studies
Real Projects. Real Businesses. Real Results.
Paid ads have been integrated into Anchor’s full-service digital growth strategy across multiple client projects. Here’s how paid advertising has been used alongside web design and SEO to drive real results.
Automotive / premium storage - Manchester UK
Pitstop 66
Conversion-focused site for a luxury car storage facility. Service-specific landing pages for supercar, classic, and long-term storage with local SEO targeting Manchester and the North West.
- Website Design
- SEO
- Lead Generation
- Visit live site
- 3 services delivered
Trades / painting & decorating - Manchester UK
Prestige Painting Solutions
A professional website was built for a five-star rated painting and decorating company in Manchester. Detailed service pages were created for interior, exterior, commercial, and residential work.
- Website Design
- SEO
- Lead Generation
- Visit live site
- 3 services delivered
Health Care Solution Providers - UK
Spark Care
Complex multi-product site for a care technology provider. Fall detection, IoT solutions, and professional services organised under clear navigation for multiple audience types.
- Website Design
- SEO
- Lead Generation
- Visit live site
- 3 services delivered
Client Testimonials
Don't Just Take Our Word For It
Real results. Real feedback. See what our clients have to say about working with us.
Frequently Asked Questions
Google & Meta Ads Questions Answered Honestly
Questions? Answers Are Right Here
No jargon. No vague promises. Just clear, honest answers to the questions small business owners ask most about SEO.
How much should a small business spend on Google & Meta Ads?
There’s no universal answer, but a useful starting point for most small businesses is between £300 and £500 per month in ad spend. This is enough to generate meaningful data and leads without risking large amounts before the campaign is proven. As results improve and the cost per lead becomes clear, budgets can be scaled up confidently. The Starter Ads package is built specifically for businesses starting at this level.
How quickly will I see results from Google & Meta Ads?
Paid ads can start generating clicks and enquiries from day one. Unlike SEO, there’s no waiting period for rankings to build. However, the first two to four weeks are typically a learning phase — campaigns are optimised based on early data, and performance tends to improve steadily from the end of the first month onwards. Most clients see a clear picture of cost per lead and return on ad spend within 30 to 60 days.
What's the difference between Google Ads and Meta Ads?
Google Ads targets people who are actively searching for your service right now. If someone types ‘plumber in Birmingham,’ they have immediate buying intent. Meta Ads (Facebook and Instagram) target people based on who they are: their interests, demographics, and behaviours, rather than what they’re searching. Google Ads generally works best for service businesses with high-intent buyers. Meta Ads are particularly effective for visual products, brand building, and retargeting people who’ve already visited your website.
Do I need a new website or landing page before running ads?
You don’t always need a brand-new website, but you do need a destination that converts. Sending paid traffic to a general homepage is one of the most common reasons small business ad campaigns underperform. A dedicated landing page, built specifically for the campaign with a clear headline, relevant content, and a prominent call to action, dramatically improves conversion rates. Landing page creation is included in the Growth and Authority packages, and can be added to the Starter package as well.
How will I know if my ads are working?
Every campaign is built with proper conversion tracking from the start. That means every lead, form submission, phone call, and key action on your website is accurately tracked and attributed to your ads. Monthly reports are provided showing exactly how many leads were generated, what they cost, and how the campaign is performing against targets. No vanity metrics. No inflated impressions. Just real results.
Will I be locked into a long contract?
No. All Google & Meta Ads packages are delivered on a rolling monthly basis. There are no long-term contracts or lock-in periods. A minimum of three months is recommended to allow campaigns to move through the learning phase and deliver reliable data, but that’s a recommendation, not a requirement. You stay because the results speak for themselves.
Do you manage Google Local Services Ads?
Absolutely. Existing accounts are taken over and audited all the time. A thorough review of the current setup is carried out, wasted spend is identified, and a clear improvement plan is put in place. In many cases, significant quick wins are found within the first account audit, keywords that are burning budget, ads that are barely performing, or landing pages that need improvement. A standalone ad account audit is also available without committing to ongoing management.
Can you take over my existing Google Ads or Meta Ads account?
Yes. Google Local Services Ads (LSAs) are a separate product from standard Google Ads and appear at the very top of search results for local service queries. They include a ‘Google Guaranteed’ or ‘Google Screened’ badge, which builds instant trust with customers. LSAs are pay-per-lead rather than pay-per-click, making them particularly cost-effective for local service businesses in trades, professional services, and home services. LSA setup and management is included in the Growth and Authority packages.
Can Paid Ads and SEO work together?
Not only can they work together, they work better together. Google & Meta ads deliver immediate visibility while SEO builds long-term organic rankings. Data from paid ads campaigns such as which keywords drive the highest-converting traffic can directly inform the SEO strategy. And as organic rankings improve, the paid ads budget can be focused on the most competitive terms. Having web design, SEO, and paid ads all managed under one roof at Anchor means every channel works as part of a unified growth strategy.
Available 7 days a week, 8am to 8pm
Ready to Make Every Pound of Ad Spend Work Harder?
A free audit of your current ad account or a free consultation if you’re starting from scratch is the first step. There’s no commitment required and no pressure applied. Just an honest look at where you are and a clear plan for where you could be.